|Tentative Thesis (identifies the advertisement's target market, central message, and effectiveness): The Gatorade website effectively convinces aspiring athletes that Gatorade is a key ingredient of peak performance and athletic success.|
(sums up the key
features of the advertisement, those that are most important to your
thesis): Several prominent features of the Gatorade website contribute to
its effectiveness in conveying this message.
Support (specific key features and relevant details):
Detail: Home page and primary links: Products, Athletes, Programs
Detail: Secondary home page links: GSSI, AOY/POY, FAQs, About Gatorade
Detail: Color: especially oranges, reds, yellows, and black background
Detail: Social media: Facebook and Twitter
Detail: Combination of logical, emotional, and ethical appeals
Several prominent features of the Gatorade website contribute to its effectiveness in conveying this message. The most notable feature is the home page itself, which features NFL star Cam Newton playing football and then drinking a Gatorade while the advertisement scrolls key words such as “Hydration” and “Energy.” To Newton’s upper left are three primary links to Gatorade’s products, athletes who endorse Gatorade, and video programs that promote Gatorade’s activities. A number of secondary links along the bottom of the page are less noticeable: GSSI (Gatorade Sports Science Institute), AOY/POY (Athlete of the Year and Player of the Year awards), FAQs, and About Gatorade. Throughout the advertisement, Gatorade contrasts vivid colors, such as orange, red, and yellow, with a stark black background. The site also makes use of social networking by providing links to Gatorade’s Facebook page and Twitter feed. Throughout these various elements, the advertisement combines the logical appeal of factual information with emotional motivation and an established reputation to convince the target market that Gatorade should be a key component of their athletic performance and success.
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