ENG 1001 Home Page Essay 2 Outline

Tentative Thesis (identifies the advertisement's target market, central message, and effectiveness):

Description Paragraph

Topic Sentence (sums up the key features of the advertisement, those that are most important to your thesis):

Support (specific key features and relevant details):

Detail:

Target Market Paragraph

Topic Sentence (sums up the identity of the target market):

Support (specific details and explanations of how they prove the identity of the target market for the advertisement):

Detail:
Explanation:

Central Message Paragraph

Topic Sentence (sums up the central message, or image, that the advertisement is trying send):

Support (specific details and explanations of how they prove what the central message is)

Detail:
Explanation:

Effectiveness Paragraph

Topic Sentence (sums up the effectiveness of the advertisement in sending the message to the target market):

Support (specific details and explanations of how they prove the effectiveness of the advertisement:

Detail:
Explanation:

Effectiveness Paragraph

Topic Sentence (sums up the effectiveness of the advertisement in sending the message to the target market):

Support (specific details and explanations of how they prove the effectiveness of the advertisement:

Detail:
Explanation: