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Spring 2014

An introductory course in fundamentals of marketing, the nature of competition, basic marketing problems, and policies of business organizations and the planning of marketing.  Topics include product, price, distribution and promotion strategies needed for all organizations.  


Mr. Bob Reese
Office:  B322
Phone:  224-0354
E-mail:  Bob_Reese@ivcc.edu
Website:  http://www.ivcc.edu/reese

  Boone, Louis E. and David L. Kurtz.  Contemporary Marketing.  Cengage Learning, 15th Edition, 2013.

     MWF:  8:00 am 9:00 am
                                     MW:   10:00 am - 11:00 am
                                    And by Appointment.

1.   To gain an understanding of the "marketing concept".
2.   To learn the basics of marketing and the operation of marketing systems
3.   To learn about: evaluating market opportunities, market segmentation, marketing channels, and buyer behavior.
4.      To develop an entire marketing plan.
5.      How to do marketing research.
6.      To know how to create the product, pricing, distribution, and promotion strategy.
7.      To gain understanding of relationship marketing.
8.      To gain understanding of business-to-business marketing.
9.      How to instill a marketing code of ethics.



Grades are based on points accumulated at the end of the semester.  Points are earned as follows:

4 Tests @ 100 points each 400 points
Homework 120 points
Blackboard Communication 100 points
Final Evaluations   10 points


630 points



90%-100% A
80%-89% B
70%-79% C
60%-69% D
59% and below F

  ATTENDANCE:     Since this is an online class, there is not an attendance policy.  Every time you log into the class you are attending class.  Although I encourage logging in at least 3 or 4 times a week, it is up to the student to meet all requirements.  There might be some mandatory synchronous (live) online chats that you must log into but most of the work is asynchronous (work on your own time).

READING: Read the chapter listed on the syllabus BEFORE doing any work.  Participation is very important in this format and you need to be knowledgeable about the chapter before discussing the material. This can occur only if the chapters are read before we start discussions.  Participation and your quality input in Blackboard are taken into consideration at the end of the semester if you are on the borderline for a particular grade.

HOMEWORK:  All chapters will have homework assignments due. The assignment is due by 11pm that day. You might want to turn in homework early in case of technological problems.  No homework will be accepted late.  This is just like a traditional class in terms of homework, if not received by 11pm (for ANY reason), it is not accepted.  

TESTS:  There will be four tests throughout the semester.  All tests will be taken at the IVCC Assessment Center (E-215).  You MUST have a photo I.D. (IVCC college ID or driver's license).  You will have one hour to take each test.  To fit everyone's busy schedule, you will have two different days to take the test.  The test dates are on the class schedule.  You choose which day fits your schedule the best and take the test that day.  The Assessment Center hours for Wednesday are 8am-7pm and Thursday 9am-7pm.  If none of these times fit your schedule, please call me to set up a different time.  For the students who are out of the IVCC district, it is your responsibility to give me a contact name and number at your institution to proctor the test.  Please do this at the beginning of the semester to ensure the tests arrive on time.  

HONOR SYSTEM: All students are expected to submit their own work. If any tests or assignments are copied, the students in question will each receive a "0" for that grade and the professor reserves the right to withdrawal the student from the class or failure of the class.  The professor reserves the right to withdrawal the student or fail the student in any academic dishonesty situation. 

WITHDRAWAL:  Effective Summer 2011, students will have the ability to initiate a withdrawal from classes. By completing the form in the Records Office or through the "Student Initiated Withdrawal" links on WebAdvisor, the student is authorizing IVCC to remove him/her from the course. Entering the student ID number serves as the student's electronic signature. IVCC has the right to rescind a withdrawal in cases of academic dishonesty or at the instructor's discretion.  Students should be aware of the impact of a withdrawal on full-time status for insurance purposes and for financial aid. It is highly recommended that students meet with their instructor or with a counselor before withdrawing from a class to discuss if a withdrawal is the best course of action for that particular student.  IT IS YOUR RESPONSIBILITY TO WITHDRAWAL THROUGH RECORDS OFFICE OR ONLINE.  YOU DO NOT GO THROUGH THE PROFESSOR TO WITHDRAWAL.  I do reserve the right to withdrawal a student from class for any reason.  This may include academic dishonesty, plagiarism, cheating, classroom disruptions, etc.   Last day for automatic withdrawal is Thursday, April 10, 2014!! 

IVCC EMAIL: Effective Summer 2011, all students will be responsible for checking their IVCC email. All electronic college correspondence will only be sent to the IVCC email. For information on accessing this account, go to the Learning Commons.

OTHER:  If you are a student with a documented cognitive (learning disabilities), physical, or psychiatric (anxiety, depression, bipolar disorder, AD/HD, post-traumatic stress, and others) you may be eligible for academic support services such as extended test time, texts on disc, note taking services, etc...  If you are interested in learning if you can receive these academic support services, please contact either Tina Hardy (tina_hardy@ivcc.edu, or 224-0284) or Judy Mika Judy_Mika@ivcc.edu or 224-0350), or stop by the Disability Services Office in B-204.


The following is a TENTATIVE schedule that may change as the semester progresses. A more detailed schedule is listed in the Class Schedule link on the class web page.  

WEEK             CHAPTER                   TOPIC                        
Week 1           Introduction to class and Blackboard
Week 2           CHAPTER 1                Marketing: The Art and Science of Satisfying Customers
Week 3           CHAPTER 3                The Marketing Environment, Ethics, and Social Responsibility
Week 4           CHAPTER 4                E-Business in Contemporary Marketing
Week 5           Test #1
Week 6
           CHAPTER 7                Global Marketing 
Week 7           CHAPTER 2                Strategic Planning and the Marketing Process
Week 8           CHAPTER 8                Marketing Research and Sales Forecasting                      
Week 9           Spring Break!  No Assignments!!Test #2   
Week 10      
   Test #2           
Week 11         CHAPTER 9                Market Segmentation, Targeting, and Positioning       
Week 12
         CHAPTER 11              Product and Service Strategies 
Week 13         CHAPTER 13              Marketing Channels and Supply Chain Management
Week 14         Test #3
Week 15         
CHAPTER 19              Pricing Strategies                     
Week 16         CHAPTER 16              Advertising and Public Relations 
Week 17         FINAL EXAM

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